Know Your Customers and How They Decide
See on Scoop.it - CustDev: Customer Development, Startups, Metrics, Business Models
All your customers don’t fall into the same category of decision-maker, so you need to cater for each of them on your landing page. You should have information supporting all types of decision processes, though you should optimize your landing pages for your most frequent customers.
See on blog.intercom.io
If you want to learn how to create personas for your website, here is a great guide by FutureNow (pdf) : “Getting Started With Building Personas”
