The Acute Heptagram of Impact
Seth Godin, typepad.com
Not as catchy a title as Maslow’s Hierarchy of Needs, but I hope you’ll walk through this with me:
I can outline a strategy for you, but if you don’t have the tactics in place or you’re not skilled enough to execute, it won’t matter if t…
These seven elements: Strategy, Tactics, Execution, Reputation, Persistence, Desire and Fear, make up the seven points of the acute heptagram of impact. If your project isn’t working, it’s almost certainly because one or more of these elements aren’t right. And in my experience, it’s all of them. We generally pick the easiest and safest one to work on (probably tactics) without taking a deep breath and understanding where the real problem is.