Enabling the Lean Service Design Trilogy :: Lean Sales and Marketing thru Service Design Thinking
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Using Lean thru Service Design Thinking to drive Continuous Improvement in Lean Sales and Marketing, Lean Services, Lean Design…
While the economic offering becomes more and more intangible with each step up the next echelon, the value of the offering becomes more and more tangible. Economists often talk about the line of intangibility between goods and services to which we add the line of memorability before experiences and the line of sustainability before transformations. Goods and services remain outside of the individual, while experiences actually reach inside of the individual to the value of the offering.
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Nothing is more important, more abiding, or more wealth-creating than the wisdom required transforming customers. And nothing will command as high a price.
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